Anyone can purchase advanced software and fast computers. But high-tech tools don't make you a 3D artist any more than a T-square makes you an architect. At SEM DESIGN, we have the real-world experience to create images that you and your clients will love.

At SEM DESIGN, we place a high importance on understanding your design process, interfacing well with your people, and tailoring our services to your schedule and budget.

Should you hire an expert?

Design visualization is no longer a luxury. Clients expect it. Design competitions require it. How will you meet this challenge? You can spend thousands of dollars on software, hardware and training - with no guarantee the results will meet your standards. Or you can bring in SEM DESIGN, and be confident that you have saved money and ensured consistent high-quality results.

If you are considering using in-house staff for 3D work, or if you are already doing so, you would do well to count the cost:

• Using an experienced in-house CAD user means asking that person to squeeze in more work in additional to their regular project responsibilities. His/her projects will suffer from lack of attention and coordination. Moreover, because of that person's high billing rate, less time will be allocated to 3D work, and quality will suffer.

• Using a junior in-house CAD drafter who learned 3D in school may seem to be a cheap route to 3D, but consider this: he/she may not have the architectural experience and design maturity necessary to produce quality images. You may find that work has to be repeatedly redone before it is something you would want to show your client.

• Hiring a full time 3D illustrator is not practical for all but the largest firms. Often such a person will be forced to do regular CAD work, resulting in dissatisfaction all around.

Still not sure about outsourcing? Try this exercise. Multiply the billing rate of the person on your staff who would do 3D work by the amount of time it really takes that person to complete a visualization project. Chances are SEM DESIGN would actually be cheaper.

No five-figure technology outlays. No staff scheduling headaches. No gambling on an untested solution. By using SEM DESIGN you will know the cost at the outset. And you can be sure about the quality of the end product.

You have great design ideas. Let us help your clients see them the way you do.

Stunning 3D imagery can revolutionize your presentations, drawing viewers into your design. Prospective clients will know you are in front of the technology curve. Existing clients will appreciate the added value you can bring to their projects as they see your designs as you conceived them - in three dimensions.

Give us drawings and material samples and we will accurately build your design in 3D, create correct materials, and add realistic lighting based on natural light and fixtures you specify. We can add furniture, plants, people, anything you choose. The results are compelling.

Whether you are presenting a design to a client, entering a design competition or preparing marketing materials, your projects will benefit from a variety of 3D possibilities: printed and digital stills, panoramas you navigate on your computer, VRML files you can add to your web presence, even animation sequences on CDROM or video cassette that you can give to clients, prospects and the media.

You put good design into every project. Let us help you ensure that every client sees it.